Your feedback is essential for the team behind Experimental brews – we will grant you access to new brews that we think deserves to be shared beyond the Carlsberg Research Laboratory, in return, we expects you to provide us with your thoughts about the brew.
We will share the accumulated feedback with our scientist and brewers in order for them to take your feedback into account – we will not single out specific feedback from specific members. We will also not distribute the feedback to 3rd parties.
You can scan the QR code on the can, use your feedback email or navigate to "The experiments".
If you continuously don’t provide us feedback on the experimental brews, it is at our discretion to either pause your membership or terminate it.
We think that most people would know the brand Carlsberg and many of the brands that belongs to Carlsberg Group. However, the Carlsberg Research Laboratory might be less know in the public. Since 1876, we have been researching barley, yeast, hops and brewing process’ – we think that now is the time is right to share some of the brews that come out of our experiments, conducted at Carlsberg Research Laboratory. At the same time, we would appreciate your feedback on our experiments, whilst the research conducted at Carlsberg Research Laboratory is often fundamental research, we would like to ensure that there is a link to our consumers and, in the end, see our research and experiments eventually materialise into actual consumer products.
Each month we will ship a parcel with 6 experimental beers to our members. We will aim towards the end of each month, but there is no fixed date. As a member, you will receive an email about when the brew will drop and once again when the parcel is on its way to you.
We want to make this as convenient as possible for you, so we have arranged for the parcel to be shipped to the door of our members. No worries, delivery is on us!
We will share a countdown on the website, when the next brew will drop - signing up before the countdown ends, will ensure that you get a parcel of give months brew.
Please drop us an note on firstname.lastname@example.org. We will then work with you to ensure that you either get compensated or receives a replacement.
You will receive an text and email with your tracking details. Further, you'll be able to find all your order details, past track & trace number and more on your order detail page, once you signed-in.
The Carlsberg Research Laboratory created this brew club, in order to get feedback on our experiments, from real consumers.
We don’t have a large-scale operation, as we are a laboratory, not a production plant, consequently, the number of memberships will be limited. Gradually, we will try to increase the amount, but in the beginning, we will allow for 100 members
Got to "Become a member" and take the your and sign up.
Oh no! No worries, we understand. Don't you worry, it's easy and free to pause and cancel the subscription. You just drop us an email at email@example.com and when you'd like to cancel your subscription as off - then we find a solution that works for you.Note: We're working on a self-service option where you can cancel your subsciption in your membership profile, under My Subscriptions.